Persuasive, compelling ad copy for your product or service

FAQ



1. Does your ad service come as part of a package? Will I have to sign up for domain hosting or something else just so you will write my ads for me?

2. Will you submit my ads for me?

3. Why are you using a free email address?

4. Do you know where I can submit my ads?

5. What are your credentials?

6. What can I expect from Strategy, and what is the process involved when I choose to work with you?

7. What are your payment options?

8. I would like to order a classified ad set, but I have 2 different products I'd like to use each of the ads for. Can you write one ad for one product and the second for the other?

9. Where can I see samples of your work?

10. Sure, your ads may be great, but will they bypass the spam filters?

11. What is a headline/product description/safelist ad/solo ad/classified ad/followup letter/press release? Could you describe each item?

12. My question wasn't included in the list. What do I have to do to get some answers?

1. No. I am one person, doing one thing only; writing ads for you. I offer ad services only, because I am interested in helping you make the most of your business and your advertising programs.

2. I don't submit the ads for you, I simply compose them. The reason I don't submit them is because I don't want to be everything to everyone. This leads to bad quality control, and confusion on your part. In deciding to only compose your ads, all my attention is focused on you and your business, and there is no misunderstanding on your part as to what I do.

3. I use a web-based email address because of its convenience. With a web-based email address, I can access my email from any computer. I would also like to remind everyone that a free email address is not necessarily indicative of a poorly run business, or substandard level of service. !

4.You can submit your ads by following the links on the Promote Your Site page.

5. I am a twice-published poet. One poem of mine, entitled "Independence Day" appeared in the ILP (International Library of Poetry) compilation "Chorus of the Soul". Another work, entitled "The Other Road" appears in the ILP compilation "Divining Beauty". Both poems can be viewed online at Poetry.com by typing my name in the 'search for a poet' box. "The Other Road" will also be narrated and recorded on audio tape in order to bring the world of poetry to the physically challenged.

I am a 2001 Poet of the Year nominee, and a 2001 World Champion Amateur Poet nominee.

6. Strategy clients enjoy personal and prompt service. I will not give you 'canned' responses. You will NOT receive any autoresponder messages when you contact me (unless I am unavailable for a few days). All replies to your enquiries are personally written, unless circumstances dictate otherwise.

Here is a general overview of the process:

Before you submit payment

  • First, you would visit the policy page to ensure that your site falls within the guidelines listed.
  • You would then head over to my contact page to find a preferable contact method (most of my potential clients prefer to contact me via email).
  • Your ad requirements, pricing and other details would then be discussed via your choice of contact method.
  • Once a suitable price and other details have been discussed, you would submit payment using one of the options I have listed on the services page.

    • After you have submitted payment

  • I would send you an invoice via email, and begin work on your order.
  • If you require any corrections/revisions after your ad has been delivered to you, they will be completed at no extra charge.
  • Always email me if you have any questions or concerns about anything.This is about you and your ads, and it's important that you are comfortable throughout the process.

    • 7.Before proceeding to the contact page for more information, I ask that you please review my policies. I accept a number of payment options for your convenience, including Paypal and Stormpay.

    8. Certainly! This can be done for the headline set as well. All you have to do is let me know.

    9.Get samples of my work by viewing my portfolio. Additionally, you can visit the Article Page to get a feel for my writing style.

    10.Each ad I write for you is checked for spam triggers. Although I cannot guarantee 100% delivery, this practice will hopefully increase your ad's chances of getting through.

    11. Here are some common ads and their descriptions:

    Headline: The title or subject line of an ad. Usually 65 characters in length.
    Signature File: A very short but descriptive block of text that an author places at the end of an article. About 30-70 words in length, the signature file tells the reader more about the author.
    Product Description: The small piece of text you might find under a product's picture in an online store or on a website.
    Classified ad: A small ad which can be used in online classified advertising or in places where text space is limited. Standard size is up to 50 words or about 255 characters in length.
    Safelist ad: A medium-length ad used when sending ads through a safelist. Usually up to 100 words in length.
    Sales letter/Web page copy: Promotional text, usually found on the first page of a website. Also, a letter composed for use in direct mail promotions. Can be anywhere from one to several pages in length.
    Solo ad: Larger than a safelist ad, but can also be used when sending ads through a safelist. Usually up to 300 words in length.
    Followup letter: This is a document that is sent to clients or customers after they have either purchased or requested more information about a product. Can be up to one page and over. A followup series consists of a number of messages which are composed, and then sent to clients or customers one at a time, over a period of time. The followup series is useful for keeping a product fresh in the mind of the customer, and/or introducing a new product.
    Press release: A newsworthy announcement composed for the press which alerts them to current happenings in a company. These can include such items as awards given, new product releases, expansion, etc.

    12. If you didn't find the answer to your question, please click to email me. The more questions you send me, the better the FAQ (and the site) will be.

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